Improve Your Results With Competitive Positioning - Thurs. Nov. 12 at 11:30am

Developing an understanding of customer needs and expectations  is a  critical step for your company's marketing strategy. Not only do  you want to  meet today’s needs, you must look at the trends in your  business or industry – and plan for the future. 

Competitive positioning research  typically involves  collecting primary research data from your population  segments  (customers, prospects, internal markets, key opinion leaders,  etc.),  locating publicly available information, and analyzing empirical  data.  Some research methodologies are inexpensive and readily available;  others require more resources and time to gather.

Susan  Saurage-Altenloh, a market research expert with 20+ years experience  working  with diverse organizations large and small, has conducted thousands of  market positioning, rebranding, and customer satisfaction  studies. She will  show you sources of readily available information,  and give you tips on how  to collect primary research data from your  target markets. 

You will leave this presentation  knowing the critical parts of  surveys and understand what other data  you need to build a complete picture  of your competitive position in  the marketplace.  You also walk away  knowing how to interpret the  findings, and recognize the opportunities and  challenges uncovered by  the valuable process of  research.